This article is about a seminar that happened ten years back. It originally was on a different website. As a companion to the Ten Years Later article about the Phoenix / Hi No Tori TV series, I’ve had it re-published for people to read here, with a couple of updates. It’s one meeting I’ve never forgotten in my time as an anime collector. I hope you enjoy it.
**********************************************************************************************
About ten years ago, I came home and found the following release among my email:
The Consulate General of Japan in Atlanta is pleased to invite you to a lecture by renowned Japanese Anime Director Ryosuke Takahashi and Producer Eiji Sashida which will take place at Emory University Harland Cinema on Monday, March 15 2004 at 6:00 pm. This event is part of a series of events planned for this year to commemorate the “150th anniversary of the U.S.-Japan relationship.” Director Takahashi, known for such films as Cyborg 009 and Chinmoku no kantai (The Silent Service), and Producer Sashida, who has found innovative ways to introduce animation abroad, will explain the history and current state of Japanese animation. They will also talk about Japanese animation culture from their respective points-of-view. Portions of works directed by Takahashi will be introduced and screened. This is a rare opportunity to get an insider’s view of Japanese animation.
Naturally, being a mecha anime fan, I was seriously excited for the chance to meet Mr. Takahashi, given that I’d really enjoyed his work on classic series such as Armor Trooper Votoms, Blue Comet SPT Layzner and Gasaraki. I wasn’t as familiar with Sashida’s role in the anime industry, though he was instrumental in getting works like The Big O, Dirty Pair, City Hunter and Mobile Suit Zeta Gundam onto Japanese airwaves, so I was equally interested to hear about the business aspect of the industry.
After a brief introduction by Ms. Jessica Cork of The Consulate of Japan, Takahashi (who insisted on the anime and animation works be referred to as ‘cartoons’ via an interpreter) began with brief history lesson on the anime industry, primarily focusing on the works of his idol Osamu Tezuka. He showed the progression of Japanese comic styles from one frame works of the 1860s to multi-panel sequential works, similar to pieces of film laid out on paper. After the films of Walt Disney were imported there, Japanese animated works became more prevalent in the 1940s and 50s, but these were film pieces, not television shows. There was very little animation except for U.S imports of Tom & Jerry and similar fare. When Osamu Tezuka came into the comic field, he introduced an incredible amount of detail in his artwork, a style which hadn’t been seen previously in Japan. Takahashi attributes this element of Tezuka’s style to his education as a medical doctor before doing comics. Tezuka also wanted to introduce animation to television with his company Mushi Productions, going on to animate his manga Tetsuwan Atom (Astro Boy) and thus revolutionizing the anime industry on two fronts.
On one hand, Tezuka changed the way animated works were produced. He wanted to use a different process from that of Toei Animation, which had produced a film every 2 years with 20,000 drawings for every 30 minutes of animation. Tezuka wanted to use 1/10th that amount with two techniques. One was layering cels to produce different bits of implied motion. The other was the ‘bank system’, in which cells would be recycled and backgrounds moved to other parts of characters and sequences to create whole new scenes. These newer production systems were part of what Tezuka called the ‘TV anime’ style. Tetsuwan Atom also was the first animated program on Japanese TV with a singular storyline instead of an episodic structure. Tezuka wanted to make a series that kids could enjoy, but which touched on themes of the environment, ethnicity, and other topical world events. According to Takahashi, many talented animators wanted to work in the film industry, but decided to learn from Tezuka’s style and proceeded into the television industry. As a result, 3 more animated series premiered in 1964 bringing a total of 4 new ongoing animated series running in Japan that year as animators learned to explore new storylines without any boundaries.
This ‘TV anime’ system remained prevalent until 1974, when the series Space Battleship Yamato premiered in Japan. It was significant in that it was the first anime work that had not been adapted from a pre-existing manga like all other anime works had been. The series was initially not a success as audiences gave Yamato rather low ratings, causing the show to be cancelled before its storyline fully completed. However supporters came to help develop the series and it was adapted into a well-received film compilation. This led to the creation of several sequel films and series and earned Yamato a notable place in anime history. Takahashi also noted how the original 1979 TV series Mobile Suit Gundam had a similar fate before launching into a 25 year franchise, which in turn led to the publication of several anime-only magazines, where none existed before the late 70s-early 80s period. He also briefly mentioned other high points of anime viewing, including Macross, Evangelion, and Akira.
Takahashi ended his segment of the program with a clip from his current project, which I’ll discuss a little later.
Sunrise Inc. Executive Eiji Sashida then took over the program detailing the economics and probable future of the anime industry. He stated that currently 40 companies produce 100 new anime episodes each week. There are usually divisions of labor: 1) storyboards and plotting, 2) backgrounds and coloring 3) scoring, sound design and other elements. Sashida said the 40 companies do not necessarily do all the work themselves, but mostly organize and farm out work to other sub companies. He noted 30% of it is farmed out to China, Korea, and The Philippines to cut costs, and contrasted that with the fact that 10 years ago, Warner Brothers and Disney would send about the same amount of animation work to Japan for the same reason.
Sashida also commented on the styles of anime production, for which only 2 of the 40 companies focus on cell-based projects. The rest are primarily computer based focusing more and more on 3D animation. To illustrate his point, the producer presented a clip from Gundam Evolve, a series of CGI shorts based on various Gundam series. This particular one had the G Gundam practicing tai chi before getting into a Dragonball Z-styled fight with another Gundam. He then showed a clip from Machine Robo Rescue, a recent series in which 3D animated settings are used as backgrounds while 2D characters (hand drawn figures which were colorized using computer paint programs) interacted with them. Sashida presented these techniques as the future of the anime industry, in which 3D may completely supplant 2D animated techniques and become the mainstream animation medium. He believes computers and new technologies will add a level of variety and expression to anime that traditional animation can’t match. Along with the general look he cited the easier process of layering multiple pictures and the efficiency of mass-producing new animated projects as reasons for the 3D animation advances.
Sashida then unveiled an incredible trailer for the newest film by Katsuhiro Otomo, Steamboy, which Otomo is said to have worked on for over a decade. Set in what looks like Victorian England, Steamboy represents an intricate merging of 2D and 3D animation techniques telling what seems to be the story of a boy who is sent on a cross country quest and encounters adventure at every turn, somewhat reminiscent of The League of Extraordinary Gentlemen and The Time Machine in theme. (I’m sorry I couldn’t catch more of the story details here, but the visuals were just unbelievable.)
After the blown-away audience settled down, the veteran producer concluded his presentation with some discussion of the economics of the anime industry, notably mentioning the 40 anime companies account for $1 billion of Japan’s economy in terms of revenue for secondary work, commercialization and copyright claims. He particularly noted the international commerce between the United States and Japan which the U.S. exports $900 million in entertainment to Japan while Japan exports $100 million to the U.S; in closing, Sashida half-jokingly asked audience members “to please go out and buy more Japanese animation.”
A subsequent Q&A session from the audience followed the lecture covering various other aspects of anime not yet discussed. Sashida addressed the fact more series are 13-26 episodes instead of like in previous years in which 40-50 episode series were more common. He noted current short series are usually aimed at viewers in the 18-20 years or older market in hopes of getting them to buy the videos when they’re released, as opposed to young children’s series such as Pokemon or Doraemon, which run constantly. He also said buyers interests determine which anime get exported to foreign markets. When the always-interesting question about fansubbers (people who subtitle untranslated anime without official permission) distributing unlicensed anime was asked, Sashida admitted, “It’s a difficult question. Japanese copyright law says anyone can subtitle a show for private use in his own home. However if distribution will help increase sales, I will turn a blind eye to it. Heh.”
Takahashi meanwhile fielded questions about his time working with Osamu Tezuka, stating that during his 6-year tenure at Mushi Productions he gained a tremendous amount of respect for “The father of manga” and would spend whole weekends working and sleeping at the studios. Though not necessarily his favorite, the work he respects the most out of all anime is Jungle Taitei (Kimba The White Lion) for the wonder it brought to both adults and children. This respect is part of what led him to his current project: Hi No Tori (Phoenix).
Based on an unfinished series of stories by Tezuka, the TV series will depict tales of various people attempting to worship and capture a mystical firebird for various reasons, such as eternal life or personal glory. The clip he showed from the as yet unaired pilot was based on the ‘Dawn’ storyline (released in the U.S. as a graphic novel by Viz) in which a little boy encounters an army wiping out his village and is subsequently captured. The animation looks similar to a late 80s-mid 90s OAV piece instead of modern TV show; it reminded me of Black Jack without the Dezaki pause-on-paintings effect. Takahashi has said the Phoenix TV series will tell the stories Tezuka wrote and will likewise remain as unfinished as the manga out of respect for Tezuka.
Takahashi also commented on the wave of anime remakes being produced. “You have touched upon one of my biggest fears. Japanimation is losing its originality,” he said. The animator laid this out in stages. “The first generation created anime, the second advanced what the first built, and the third respects what the first did and so wants to re-animate what the first generation did and the viewpoints start to merge instead of move forward.” In light of this statement, I’m pretty sure we won’t be seeing him revisit any of his older anime projects anytime soon.
After the program was over, I have to say I was very happy to have attended. I do wish I could’ve heard the duo speak a bit more on what it was like to work on some of their own series, but their presentation on the history and advances of anime was very informative. Also, I got Takahashi to autograph one of my SPT Layzner tapes, my Votoms DVD, and was able to torture my friend who loves Machine Robo and absolutely hates the new series. (My singing the Go-Bots theme didn’t help matters much either, but I digress…) In any case, I would like to thank The Consulate General of Japan in Atlanta for the opportunity to meet these gentlemen and look forward to future events they hold.